The Company

Company History:

In the spring of 1996, Dr. Michael Tobin, CEO and Founder of WholeFamily.com, shared his vision for a new type of family site with Toby Klein Greenwald, a journalist, educator and the current Co-President of WholeFamily.com. Michael envisioned an on-line destination that would "serve as a vehicle for family conflict resolution". He wanted to create a site that would "revolve around vignettes depicting real-life experiences in which couples, parents and kids could act out family and personal conflicts. " The goal was to create a site where users (like yourself) could react and follow along with comments by psychologists who would help people "work it out".

The birth of WholeFamily.com

Michael and Toby built a small team, picking up other psychologists, writers and Web enthusiasts along the way. The site got off to a fast start. Mentions of WholeFamily.com appeared in Time, Family Life, Yahoo, Internet Life, USAToday, The Chicago Tribune and the BBC. To everyone's credit, WholeFamily.com, run out of the Tobin family room, garnered over 50 awards and our name recognition continued to grow. Soon after, one of WholeFamily's on-line dramas, Carmen - The Affair, was sold to Harper Collins, as a unique self-help novel.

The dream becomes reality!

Following seed round financing, WholeFamily.com was expanded to include content development, business development, marketing, technical services, finance, and site development. In addition, a talented team of editors and technical gurus were brought on board to expand WholeFamily into the internet's definitive destination for family relationship self- help.

Today, the WholeFamily team includes relationship experts, psychologists, luminaries, writers and artists ranging in age from 18 to 68. Our offices are full of positive energy, creativity, and intensity and we are proudly putting family wholeness and wellness on the global Internet map.

Financial Information:

WholeFamily is a privately held corporation. For investor inquiries please email Finance