Toby Klein Greenwald, Co-President and Executive Director of Creative Development, is a founding partner and the editor-in-chief of WholeFamily. She also writes a parenting column on the site called "WholeMom".

Toby is an educator, a journalist, a photographer, a scriptwriter and a poet. She has more than 20 years of teaching experience at the college, high school and elementary school level and has served on numerous educational think tanks. Her specialties include the creation of innovative educational programs and teaching creative writing and film to AD(H)D and LD high school kids.

In addition to degrees in education, literature and philosophy, she has studied drama, communications and graphic art. She is the co-author, together with Dr. Michael Tobin, of a self-help novel on marriage that will be published by William Morrow & Company this year.

Toby is married to Jacob and they have six children, two boys and four girls, one of whom has made her a proud mother-in-law. She calls her involvement with WholeFamily "the fulfillment of a lifelong dream, in which I can combine everything I've studied and experienced - as a writer, educator, wife and mother - into one incredible project that can bring some good to the world."