"Find out what your customer wants in your customer's terms, and then give it to them!" This is the most powerful way to stay in business, and keep the customers happy and coming back.

The same is true for your marriage. During courtship that's exactly what you did to each other: You were interested in what your partner wanted and then figured out a way to give it to her/him. That's why you got married: YOU MARRIED THE COURTSHIP BEHAVIOR! So why would you stop this behavior after you get married? The worst thing you can do is tell your spouse that what he/she wants from you is stupid, irrational, dirty, or unnecessary! If she wants flowers, get them for her! If he wants you to wear lingerie, wear it!

Marriages need regular care, maintenance, and nourishment. If you want your partner to be satisfied, happy, interested, and turned on by you, …then treat him/her like your favorite customer…find out what they want, in their terms, and then give it them! When you do that, they stay loyal and keep coming back to you!